Project Description

Member Rewards

Signet Jewelers 2023 Senior Product Designer

The introduction of the Member Rewards initiative marks a significant enhancement to our loyalty program, allowing members to earn shopping credits. These credits can be applied to their purchase, complementing existing promo codes and fostering a more rewarding shopping experience.

This project aimed to elevate our loyalty program, driving greater engagement and fostering customer loyalty through repeated purchases. As the lead designer, I spearheaded the design of the Member Rewards experience within the shopping bag, in close collaboration with our architects and the program team.